ICUSuccessful Communication Strategic Plan
The “Way” to grow your business by leveraging your existing relationships!
The Who, What, Where and Why of turning everyone you know into revenue.
Week #1 – Backing Into The Number
How much do we want to grow? How fast can we get there? How did we do it last year? What will make this year different?
Week # 2 – Collecting Your Contacts
Who do you know? How do I easily get them all in one place? Not just who “I” know, but my entire team?
Week #3 – Clients for Cash
Your biggest fans are those that pay you for your services. Let’s figure out which of your Clients will refer you and which won’t.
Week #4 – Referral Sources are Friends
When you have a great referring relationship with another business owner and colleague they naturally become a friend. When was the last time YOU referred someone else? How do you take the time to foster those relationships? We can show you how.
Week #5 – Everyone else is a Prospect with Purpose
How many people didn’t fall in the “Already a Client” category, or a great “Referral Source”? Guess what? That’s awesome! They are all prospects. You have to simply figure out how to make them either Client or a Referral Source. Everyone you meet has potential.
Week #6 – Bringing it All Together
Now that we know who we know, and their potential to us, we need to find a way to build relationships with them and this final step will build your entire annual communication plan.
Bring it all together to not only hit your revenue goal, but take two weeks off per year, and if you can’t prospect one week – exactly how to get back on target.