Formal Customer Feedback: Does It Really Matter?

When we meet with potential clients, we are often asked just how much formal customer feedback matters.  After conducting more than 500,000 customer survey calls on behalf of our clients, we can honestly say that the answer is undoubtedly, “yes!”

Our founder and business growth consultant, Michelle Grunberg, has spent her career researching, analyzing and studying the most effective strategies of obtaining formal customer feedback. She and her team of client care experts have helped companies take their businesses to the next level as a result of their customer survey calls.

Let’s take a look at some ways formal customer feedback can boost your business:

Helps Build Business Organically

Calling customers for feedback provides an excellent opportunity to build business organically. When a customer is satisfied with your services, they are more likely to refer others.  Introducing a referral incentive program when calling customers for feedback is one way you can build business organically.

Keeps Line of Communication Open

Calling customers for feedback is an excellent way to keep the line of communication open with your valued customers.  If they need an additional service or have input on how you can improve a service, customer feedback calls are a great way to find out!

Excellent Opportunity for Written Reviews and Testimonials

Customer feedback calls offer an opportunity to capture authentic reviews for your business.  Our client care experts take time to ask for and document testimonials and positive reviews when calling customers for feedback.

If you are ready to get serious about obtaining formal customer feedback to help build business organically and take your company to the next level, we can help.  Our business growth consultant will develop a customized strategy designed to ensure our customer survey calls work for you.  Give us a call to learn more today!