How Can Calling Customers for Feedback Help Grow My Business?

This article focuses on some ways calling customers for feedback can help increase profits and boost your overall business.  Let’s take a closer look:

Leverage Existing Relationships

Calling customers for feedback can be used to help leverage existing relationships and build business organically. A cost-effective way to generate new leads is through your current clients.  Our founder and business growth consultant, Michelle Grunberg, has a proprietary business development tool that outlines how to leverage existing relationships. This program is an excellent complement to our customer survey phone calls service.

Insight on Products and/or Services

Calling customers for feedback is an excellent way to gain valuable insight on your offerings to help move your business forward.  When we conduct customer survey calls on behalf of our clients, we inquire about the products/services offered. If a customer offers any thoughts on how a product and/or service can be improved, we report that to you right away.

Employee Satisfaction

Formal customer feedback on the performance of your employees can be used internally to help boost their confidence and satisfaction. When customer feedback calls yield compliments, be sure to use them!  You can read them during staff meetings, send a kudos e-mail, and even use them as a reason to give tokens of appreciation such as gift cards or even an afternoon off. Retaining loyal employees allows you to place less focus on recruitment and concentrate more on business development.

These are just a few of the many ways calling customers for feedback can help grow your business. At iconnectu, we have customer feedback calls down to a science! Our team has conducted more than 500,000 customer survey phone calls on behalf of our clients and have yielded some impressive results! In fact, more than 45,000 people have offered unsolicited compliments for the technician that served them. When a customer expresses their satisfaction, it helps build business organically as they are often willing to pass your company contact information on to family and friends.

Are you ready to take your business to the next level?  If so, iconnectu’s business growth consultant will develop a formal customer feedback program for your business. Give us a call to learn more today!