Using Fake Profiles and/or Computer-Generated Reviews

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Reviews

Yelp is an example of a company that uses a special software to detect fake reviews. Review sites are getting more and more savvy to how shady companies are generating manufactured reviews for their clients. For instance, many review websites will now pick up on someone who reviews a pizza shop in New York City at 1:00pm, and then reviews a deli in Los Angeles at 3:00pm. It is obvious that this person was not at both restaurants on the same day. It is also suspicious when a company that may get a few reviews during a month suddenly gets fifty reviews on one day. And, reviews that do not appear to be naturally written are generally flagged as well. Most of this shady behavior is generated using fake profiles and/or computer-generated reviews (bots).

When you work with iconnectu, we develop a feedback plan for your business. This includes making actual customer feedback phone calls on behalf of your business. Our customer service calls are designed to engage your customers in dialog that yields authentic feedback. When one of our customer feedback calls results in negative findings, we contact you right away so you can evaluate the situation and work with your customer on a resolution. While making customer survey calls, we sometime run across customers who are so happy with a client’s product and/or service that they ask if they can offer a positive review. When this happens, we make it easy for them to deliver their unsolicited and authentic review of the business. Some choose to review the business online, while others may want to offer a written testimonial to place on the company’s website.

They key here is that our customer feedback phone calls do not solicit positive reviews. We simply gather authentic feedback about your products and/or services. We don’t manufacture positive reviews, and we definitely do not “candy coat” the negative feedback, either. Our feedback plan is designed to help you better understand your customers and their impression of your products and/or services.

Want to learn more about how we can help you gather authentic customer feedback about your business? Contact us for a complimentary consultation.

Read: Beware of Companies that Manufacture Reviews