The Driving Force

Michelle Grunberg

How iconnectu became leading CX follow-up product

“Early mornings I would take a run past a grocery store that was discarding food daily. I would then see on the news the plea for help for the poorest around the world – clean water, medicine, and education. This disconnect was the driving force in creating Iconnectu. How to use my talents? By showing hungry business owners how to connect, grow, grip their new clients tightly in love, and give back strategically and intentionally. Iconnectu evolved into one of the leading customer experience follow up products in the world and fulfilled her personal mission to have given more than she received.”

Michelle Grunberg, founder at iconnectu

Challenges

Poor customer communication management is the main challenge for many businesses. From ensuring that the staff communicates with the customers in the proper manner to reducing complaints on social media sites, from maintaining a great customer retention rate to keeping the employee turnover as small as possible – all these aspects are essential for an impeccable customer experience.

How the product helped

Iconnectu prides itself on being the leader in Customer Experience Management through real people making real calls and discovering real stories turning 10% of calls into tangible testimonials on Social Media. The customers of Iconnectu clients are shocked and pleasantly surprised to hear that Iconnectu is calling to say hello, ask how they are doing, giving them a voice to share their experience, and sincerely thank them for choosing the company over the “others”. Customers are keen to wanting something new and real. Iconnectu can provide that priceless touch while giving companies the “Truth as clients see giving you clear vision.”