How to Effectively Utilize Formal Customer Feedback to Boost Sales
Formal customer feedback generated from a professionally executed customer feedback survey campaign can be one of the most important sales tools for a company. We at iconnectu focus on helping businesses better understand their customers by conducting client feedback calls and customer feedback surveys on their behalf. We then deliver information gathered from customer feedback calls and customer feedback surveys to our clients via a personalized dashboard so they can address both positive and negative feedback in a timely manner.
Unlike some “call center” type companies who conduct formal customer feedback calls via a set script, iconnectu’s customer feedback survey team takes extra time to develop a rapport with the individuals we speak with in an effort to encourage open dialog. We approach each client feedback call as an opportunity to gather true feedback about the product, service, staff and overall customer experience. This type of insight is invaluable to businesses because it offers a comprehensive understanding of how their customers truly view them and provides ideas on how to change, improve and/or expand product lines, promote better staff interaction with customers, etc. When client feedback calls yield positive feedback, they become a resource for managers to recognize and motivate employees.
The hospitality industry – which depends greatly on repeat business and referrals – benefits from engaging in regular hospitality customer experience exchanges. Michelle Grunberg, founder of iconnectu, is excited to be attending the Customer Experience Exchange for Travel and Hospitality on May 23rd and May 24th in Miami, Florida. Grunberg will be attending alongside professionals from esteemed companies such as TripAdvisor, MGM Resorts International, Southwest Airlines, Lufthansa, Uber and more. Grunberg will be discussing how iconnectu’s customized hospitality customer experience programs promote customer satisfaction while boosting sales. In fact, iconnectu has ramped up its own efforts by recruiting and training 30 additional, highly qualified customer experience representatives to help carry out formal customer feedback calls and hospitality customer experience efforts over the next year. Best of all, for every new client iconnectu secures, we give back by sponsoring a child in need via World Vision!
Are you ready to boost customer satisfaction and sales? If so, iconnectu is ready to help. Contact us to learn how our formal customer feedback program and customized hospitality customer experience programs can benefit your business. If you are in the hospitality industry, we invite you to join us at the Customer Experience Exchange for Travel and Hospitality on May 23rd and May 24th. Be sure to download your VIP invitation and drop us an e-mail to let us know you’re coming!
